Spent 59% less. Booked $1.46M.
A high-ropes adventure park that was spending heavily on Google with diminishing returns. The account was rebuilt around tight search themes and proper conversion tracking, then the budget cut hard. Over twelve months $55,900 in spend drove $1.46M in bookings, a 25.86x return, at $6.69 per booking. Meta added another $344k at roughly ten times its spend. In the strongest single month the return hit 60x.


